Sökning: "Fredric Axelsson"

Hittade 1 uppsats innehållade orden Fredric Axelsson.

  1. 1. To be where the consumers are - A Stakeholder Approach to Social Media Maturity

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Fredric Axelsson; Helena Brodbeck; [2011]
    Nyckelord :social media maturity; stakeholder influence; social media marketing; brand communication; Facebook;

    Sammanfattning : The purpose of this thesis is to further the understanding of how companies develop their social media presence, as well as to lay the groundwork for a social media maturity model. In order to fulfill this purpose, stakeholder theory and organizational maturity theory were used to describe how different stakeholders are affecting the social media practices of companies. LÄS MER