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1. Experienced Quality : Revealing the meanings of quality in generation Y’s wardrobes
Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : Purpose: To identify how young women of generation Y define what apparel quality means for them based on their personal wardrobe content by further considering their knowledge in the field and values in their upbringing. Methodology: The research was conducted through nine semi-structured face to face interviews with young women. LÄS MER
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