Sökning: "Gabriella David"

Hittade 4 uppsatser innehållade orden Gabriella David.

  1. 1. ...Do you? #MeToo! : A study on consumer behavior towards sexual appeal in advertising after the worldwide #MeToo-uprising

    Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

    Författare :Gabriella Rakocevic; David Eliasson; [2018]
    Nyckelord :Stakeholders; Consumer behavior; Ethical marketing; Sexual appeal in advertising; Objectification of women in advertising;

    Sammanfattning : The purpose of this thesis is to explore how stakeholders’ view of sexual advertisement has been affected by the ‘#MeToo’-uprising and Time’s Up movement. A qualitative study has been conducted in order to gather information regarding stakeholders view of sexual appeal in advertising and how they have been affected by these movements. LÄS MER

  3. 2. Money in the Era of the Digital Generation

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Gabriella Nobel; David Sydorf; [2018]
    Nyckelord :Digital generation; Money; Payment solutions; Technology acceptance;

    Sammanfattning : Money can be described as a language, and as we know, languages evolve from one generation to another. The generation of children now growing up, known as the digital generation, is remarkably different from previous generations as digital technology has been a highly integrated part of their daily life since they were born. LÄS MER

  4. 3. Do Verganti´s (1999) ideas of Planned Flexibility still hold today?

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Gabriella Berthagen; David Waldenbäck; [2015-07-08]
    Nyckelord :Planned flexibility; Verganti; flexibility; Product innovation management;

    Sammanfattning : Much can happen in 16 years to a field of expertise such as Management. For instance, the economy can fluctuate, fresh social trends can bring change and new innovations can shift the course of where society is headed. In 1999 Verganti conducted a research of companies’ ability of incorporating flexibility into innovation processes. LÄS MER

  5. 4. Informationshantering kring nationella prov i matematik på gymnasiet

    Master-uppsats, KTH/Skolan för teknikvetenskap (SCI)

    Författare :Gabriella David; [2011]
    Nyckelord :Information dissemination; information handling; national tests; high school; mathematics;

    Sammanfattning : This work studied the information flow and information handling among different parties. The study focused on how educational materials on national tests from The Swedish National Agency for Education is managed by school principals and teachers and how the information is passed on to students. LÄS MER