Sökning: "Gabriella Fries"

Hittade 2 uppsatser innehållade orden Gabriella Fries.

1. 1. The Best of Two Worlds - Understanding how global professional service firms balance global integration and local responsiveness

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Anna Walter; Gabriella Fries; [2016]
   Nyckelord :Professional service firms; Global integration; Local responsiveness; Insurance intermediary firms;

   Sammanfattning : In the wake of the knowledge economy, professional service firms (PSFs) have arisen and capitalized on knowledge, offering advanced expertise to their clients. With time, they have expanded across borders and several global PSFs are now among the world's largest companies. LÄS MER

3. 2. Covert online video marketing: A quantitative study of the possibilities and pitfalls of covert online video marketing

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Gabriella Fries; Desirée Hylander; [2013]
   Nyckelord :covert online video marketing; covert marketing; brand attitude; purchase intention; trustworthiness;

   Sammanfattning : Marketing that disguises the true source of a commercial message is often referred to as covert marketing. Online marketing videos that are uploaded by brands with the purpose of appearing to be made by fans/consumers have been identified; a phenomenon defined as covert online marketing videos (COMVs). LÄS MER