Sökning: "Gambling culture"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden Gambling culture.

  1. 1. 'It was never about the games' : A Critical Discourse Analysis of the Construction of "Video Game Addiction" in Swedish News 1991-2017

    Master-uppsats, Uppsala universitet/Institutionen för speldesign

    Författare :Ulf Benjaminsson; Danielle Unéus; [2023]
    Nyckelord :discourse analysis; video game addiction; moral panic; moral entrepreneurs; Owe Sandberg; Patrik Wincent; youth culture; juvenism; forced treatment; Sweden;

    Sammanfattning : This theoretical thesis employs critical discourse analysis to scrutinise the construction of video game addiction in Swedish press from 1991 to 2017, and examines its potential contribution to a moral panic. Our research is based on the assumption that media discourse influences societal norms, which in turn, can profoundly affect individuals and groups. LÄS MER

  3. 2. Den nya spellagens inverkan på spelbolag och dess konsumenter : En undersökning av hur spelbolag balanserar spelansvaroch vinstintresse

    Kandidat-uppsats, Högskolan i Halmstad

    Författare :Mitch Jörgensen; Hannes Persson; [2021]
    Nyckelord :;

    Sammanfattning : In 2019 the Swedish government restructured the Swedish gambling market. The once closed gambling monopoly opened up and invited new actors to the market. In order to acquire rights to the Swedish gambling market, the betting-and casino companies need to apply for a gambling license. LÄS MER

  4. 3. How Svenska Spel, BET365 and MGM develop message content due to the effects of legislation and cultural behaviour

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Emil Granath; August Carlander; [2020]
    Nyckelord :Culture; Consumer behavior; Message content; Legislation and Betting;

    Sammanfattning : Research questions: What role do culture and legislation have when it comes to the message content of betting companies? Do the culture and legislation influence the companies to use either emotional or rational marketing? Do culture and legislation influence the companies to use either hard or soft-sell in marketing? Purpose: The intention of writing this paper is to give the reader a full concept on the market of betting/gambling and get an explanation of how the changes in communication can differ in the Swedish, British and American markets depending on legislation barriers and cultural diversity. We strive to build a more comprehensive explanation of how these factors influence Svenska Spel, Bet365, and MGM to use either an emotional or rational marketing strategy and a hard- or softselling approach when they construct a favorable message content. LÄS MER

  5. 4. Måttfull Marknadsföring : En studie om den nya spellagens inverkan på marknadsföring för svenska online casinon

    Kandidat-uppsats, Umeå universitet/Företagsekonomi

    Författare :Agnes Wahlgren; David Lundgren; [2019]
    Nyckelord :Gambling commercials; multimodal discourse analysis; semiotics; representation; MCDA; CCT; Consumer Culture Theory;

    Sammanfattning : Along with an increased online presence, as well as expanded trade agreement between EU countries, the Swedish online gambling market has been facilitated and made more accessible than ever before. As a consequence, this growing gambling market has also correlated with increased gambling-related health- and economical issues amongst Swedish gamblers. LÄS MER

  7. 5. Ett spel för galleriet : en studie om svensk spelreklam

    Uppsats för yrkesexamina på avancerad nivå, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Filip Tagesson; Sebastian Ekström; [2018]
    Nyckelord :Gambling; Winning; Gambling culture; Consumer culture theory; Representations; Semiotics; Spel; Vinnande; Spelkultur; Consumer culture theory; Representationer; Semiotik;

    Sammanfattning : Studien har utgångspunkt i den föreslagna upplösningen av det svenska spelmonopolet. Lagregleringen föreslås träda i kraft i början av 2019 för att tillåta privata spelaktörer att både agera och marknadsföra sig på den svenska spelmarknaden på lika villkor som de statligt ägda spelbolagen idag har. LÄS MER