Sökning: "Georgios Ahmed"

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  1. 1. WHAT IS THE ROLE OF NEW IDEAS INTO BUSINESS MODEL RENEWAL?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Georgios Tasioulis; [2012]
    Nyckelord :New ideas; New idea generation; Creativity; Business Model; Business Model Renewal; Business and Economics;

    Sammanfattning : Thesis purpose: The purpose of the present master thesis is to examine if new ideas generated in an organization are able to change its business model, thus leading to business model renewal. For that reason the way an organization can be creative is going to be examined, focusing on the result that the application of an idea had, investigating possible connections between new ideas and the renewal of the business model. LÄS MER