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Hittade 2 uppsatser som matchar ovanstående sökkriterier.
1. Motives and Guidance for the Use of Sensory Marketing in Retailing : The Case of Nature & Découvertes
Master-uppsats, Fakulteten för ekonomi, kommunikation och ITSammanfattning : The competition within the retail industry enters a white-hot stage. In order to please customers, retailers are using variable methods to strive for market shares. LÄS MER
2. The Different International Strategies of European Grocery Retailers : The Case of Groupe Casino and REWE Group
Magister-uppsats, Fakulteten för ekonomi, kommunikation och ITSammanfattning : The retail sector is at the forefront of internationalisation activities. It is especially the case for German and French retailers that operate respectively 27,8% and 20,6% of non domestic outlets in Western Europe. LÄS MER
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