Sökning: "Gustaf Helleday"

Hittade 2 uppsatser innehållade orden Gustaf Helleday.

1. 1. Understanding the Impact of Social Influence on Social Media Advertising: A quantitative study of social media job advertising in the clothing industry

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Gustaf Helleday; Gustav Bratt; [2016]
   Nyckelord :Social Media; Social Influence; Employer Attractiveness; Ethics; Corporate Social Responsibility;

   Sammanfattning : Social Medias are growing fast with consumers and employees shifting larger parts of their media consumption towards the new medium. This causes advertisers to follow and to spend lots of money on social media advertising to attract customers and talent. LÄS MER

3. 2. Ett livsfarligt yrke: En studie om motivation inom yrken med risk för hot och våld

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Fredrik Hamilton; Gustaf Helleday; [2014]
   Nyckelord :Motivation; Risk; Work-related violence;

   Sammanfattning : The purpose of this study is to examine what factors that motivate people to work in professions with an explicit and inherent risk of threats and violence. By using a qualitative study and conducting in-depth interviews with eight security guards and doormen with experience from working at restaurants and nightclubs, the study could conclude that the interviewed security guards and doormen were motivated mainly by economic incentives and the social interaction that the profession entails. LÄS MER