Sökning: "Gustavo Viktorsson"

Hittade 1 uppsats innehållade orden Gustavo Viktorsson.

  1. 1. How to Advertise in 5 Inches or Less : A Qualitative Study Towards Mobile Advertising

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Gustavo Lima Moraes de Oliveira; Christoffer Lundberg; Fredrik Viktorsson; [2016]
    Nyckelord :Mobile advertising; smartphone; credibility; entertainment; informativeness; personalization; irritation;

    Sammanfattning : Background: With the adoption of smartphones, a new mean of communication emerged for businesses, calling for deep knowledge on how to leverage this profitable direct-link to consumers. However, previous literature has mainly studied the subject from a quantitative standpoint with a theoretical foundation built on traditional advertising, hence, not studying the subject on its own. LÄS MER