Sökning: "Hanna Österlund"

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1. 1. Are You Ready for What's in Store? : Exploring Consumers' Perception of the Experience Economy

   Magister-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Karin Pollnow; Hanna Österlund; [2005]
   Nyckelord :Experience Economy; Experiences; Focus Groups; Upplevelseekonomin; Upplevelser;

   Sammanfattning : The concept of experiences may not be all that revolutionary or new, however, the notion of an economy where experiences make up the core of all businesses is. This suggestion was made by Pine and Gilmore in 1999 in their bestseller “The Experience Economy”, and since then, the concept has received a lot of positive attention. LÄS MER