Sökning: "Hanna Rondahl"

Hittade 2 uppsatser innehållade orden Hanna Rondahl.

1. 1. The better the purpose, the stronger the business?

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Hanna Rondahl; Matilda Blomqvist; [2020]
   Nyckelord :Company purpose; Corporate purpose; CSR communication; Perceived authenticity; Value theory;

   Sammanfattning : The authors of this paper introduce four consumer value clusters (self-transcendence, self-enhancement, openness to change and conservation) as independent variables in a multiple linear regression analysis in order to investigate and clarify the process that leads customers to form their reactions after being exposed to a company purpose within the outdoor clothing category. The authors test a model that proves that consumers tend to have more positive reactions, in terms of (1) brand attitude, (2) purchase intention and (3) word-of-mouth intention, after being exposed to a company purpose, controlling for all other factors. LÄS MER

3. 2. Samhällets hjältar - och framtidens vinnare? En studie om hur ledningen i nystartade sociala företag hanterar motstridande krav

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Elin Kjellström; Hanna Rondahl; [2017]
   Nyckelord :hybrid identity; hybrid organizations; institutional pluralism; social entrepreneurship; managerial responses;

   Sammanfattning : Social entrepreneurship is a trend that is becoming a more recognized societal phenomenon. Since the business model incorporates the competing social welfare and commercial logics, many researchers have questioned how leaders manage the effects of the institutional plurality. LÄS MER