Sökning: "Hanna Sieverthson"

Hittade 2 uppsatser innehållade orden Hanna Sieverthson.

1. 1. Value co-creation through content marketing : a business to business perspective

   Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Malin Lund; Hanna Sieverthson; [2017]
   Nyckelord :Content marketing; value co-creation; customer engagement;

   Sammanfattning : The age of traditional marketing is beginning to end and the digital revolution will continueits journey. Today, most companies meet their business customers for the first time in a digitalenvironment and decision-makers stay longer more frequently in the digital world beforeinitiating contact with a company. LÄS MER

3. 2. Usability Challenges for the Mobile Web : An Enterprise Perspective

   Kandidat-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

   Författare :Hanna Sieverthson; Malin Lund; [2017]
   Nyckelord :Mobile Usability; Usability Challenges; Mobile Web; Enterprise Perspective;

   Sammanfattning : In today's society, a large part of Sweden's population owns a smartphone. Since the release ofthe iPhone in 2007, the phenomena of using smartphones to shop has increased every yearand is now larger than ever. LÄS MER