Sökning: "Hans Johan Karlsson"
Hittade 1 uppsats innehållade orden Hans Johan Karlsson.
1. Tjänstekvalitetens inverkan på kundlojalitet : när en tjänst går från att vara avgiftsfri till att bli avgiftsbelagd
Kandidat-uppsats, Institutionen för organisation och entreprenörskap (OE)Sammanfattning : Title: The impact of service quality on customer loyalty - when a service changes from being free to become surcharged Authors: Carl Johan Olsson, Marcus Johansson and Victor Carlsson Supervisor: Hans Lundberg Course: Bachelor thesis in business administration, 15 Credits (15 ECTS) Keywords: Service quality, customer loyalty, price movement Purpose The purpose of this essay is to increase the understanding if the perceived quality by the service users correlates with a future loyalty to a service when it cease from being free, to become charged. • Does the perceived quality of a service by the service users affect a future loyalty to a service, when it cease from being free, to become charged? Method In this essay we have chosen to implement a quantitative research method based on a survey. LÄS MER
