Sökning: "He Huang"

Visar resultat 1 - 5 av 9 uppsatser innehållade orden He Huang.

  1. 1. What would you do? : A qualitative study which explores how a customer’s brand loyalty will be affected, as their favourite celebrity begins to endorse a competitive brand.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Qirong Huang; Alexander Klar; Yusuke Hashimoto; [2022]
    Nyckelord :;

    Sammanfattning : The purpose of this study was to explore how a consumer's brand loyalty will be affected by a celebrity he/she adores, as the celebrity begins to cooperate with a competitive brand. The methods of this research have been done through qualitative research, and the interviews were conducted in a semi-structured way. LÄS MER

  3. 2. What would you do? : A qualitative study which explores how a customer’s brand loyalty will be affected, as their favourite celebrity begins to endorse a competitive brand.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Qirong Huang; Yusuke Hashimoto; Alexander Klar; [2022]
    Nyckelord :Brand loyalty; Celebrity endorsement; Attitudinal- Behavioural loyalty;

    Sammanfattning : The purpose of this study was to explore how a consumer's brand loyalty will be affected by a celebrity he/she adores, as the celebrity begins to cooperate with a competitive brand. The methods of this research have been done through qualitative research, and the interviews were conducted in a semi-structured way. LÄS MER

  4. 3. Quantum ring with tangential dipoles

    Kandidat-uppsats, Lunds universitet/Matematisk fysik; Lunds universitet/Fysiska institutionen

    Författare :Carmen López Jurado; [2021]
    Nyckelord :Bose-Einstein condensate; Quantum Droplets; Gross-Pitaevskii equation; Physics and Astronomy;

    Sammanfattning : This Bachelor thesis studies the formation of quantum droplets in a dilute dipolar Bose Einstein Condensate with the initial shape of a torus. The main question to address is how this formation occurs as the magnetic dipole moment of the particles changes orientation with respect to the xy plane. LÄS MER

  5. 4. Data curation in digital archives from an institutional perspective : A case study of the Swedish Peace Archives

    Master-uppsats, Uppsala universitet/Institutionen för ABM

    Författare :Siang-He Huang; [2021]
    Nyckelord :Data curation; Digital archives; Digitisation; Digital humanities; The Swedish Peace Archives;

    Sammanfattning : This master thesis aims to analyse the data curation situation and the decision-making processes of the archivists at the Swedish Peace Archives. With the theories in data curation and methodology in analysing both accessible web content and interviews, this thesis hopes to shed light on the institutional perspective in managing digital archives. LÄS MER

  7. 5. Experiential marketing by attributes of experience design for hotel APPs : An empirical study from China

    Magister-uppsats,

    Författare :Zhe Huang; Linlin He; [2015]
    Nyckelord :Keywords: experiential marketing; experiential value; experience design; APP for hotel;

    Sammanfattning : Purpose: The research purpose is to assist hotel marketers in figuring out how to design an APP for hotel on the basis of current experience design situation and some suggestions will be proposed. Specifically, how strategies of experience design influence customers’ experiential value and how much the attributes of experience design influence customers’ experiential value will be examined, revealing which attributes of experience design are more important in generating customers’ experiential value. LÄS MER