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1. The Impact of Virtual Agents on Customer Loyalty in Major Swedish Banks
Kandidat-uppsats, Högskolan i Jönköping/IHH, FöretagsekonomiSammanfattning : Abstract Background Since the emergence of digital banking, the financial sector has experienced a significant transformation in both how business is conducted and how services are provided to customers. Previous literature has examined how new technologies and the digitalization of banks' customer service affect customer loyalty. LÄS MER
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