Sökning: "Heidi Thornton"
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1. Phoenix rising: A study of the challenges sharing economy companies face when internationalizing
Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : International business strategy is a widely investigated topic, with a plethora of related research. Aspects such as the internationalization process and the challenges faced when entering a foreign market have been widely examined, with the majority of existing literature linked to multinational corporations and companies of a traditional nature. LÄS MER
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