Sökning: "Heidi Thornton"

Hittade 1 uppsats innehållade orden Heidi Thornton.

  1. 1. Phoenix rising: A study of the challenges sharing economy companies face when internationalizing

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Ava Campbell; Heidi Thornton; [2016]
    Nyckelord :Internationalization; sharing economy; collaborative consumption; peer-to-peer consumption; sharecom; challenges; networks; culture; business model; funding; innovation; leadership decision-making;

    Sammanfattning : International business strategy is a widely investigated topic, with a plethora of related research. Aspects such as the internationalization process and the challenges faced when entering a foreign market have been widely examined, with the majority of existing literature linked to multinational corporations and companies of a traditional nature. LÄS MER