Sökning: "Helene Selling"

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  1. 1. Private brands on special display

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Marie Eriksson; Laila Christiansen; Helene Kenton-Russ; [2008]
    Nyckelord :Special display; private brands; in-store marketing; retail; in-store decisions; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : This thesis is concerning private brands on special display. ICA Gott Liv! was used as a study object and a latin square design was employed, using 2 ICA Kvantum stores. LÄS MER