Sökning: "Henric Atterfors"

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1. 1. The Role of Open Innovation: Focus on the Pharmaceutical Industry

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Henric Atterfors; Sofie Farneman; [2012-07-03]
   Nyckelord :Open innovation; innovation; pharmaceutical industry; intellectual property; crowdsourcing; AstraZeneca; Eli Lilly;

   Sammanfattning : This thesis deals with how companies in the pharmaceutical industry are allocating thedevelopment of innovations and what benefits there are by implementing Open Innovationstrategies. Two principal companies, AstraZeneca and Eli Lilly and Company, have been investigated. LÄS MER