Sökning: "Henrik Aronsson"
Visar resultat 1 - 5 av 9 uppsatser innehållade orden Henrik Aronsson.
1. Brand activism, does it work? : A quantitative study on how advertising that contains elements of social activism affects consumer-based brand equity and how it in turn affects consumer purchasing engagement
Magister-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknikSammanfattning : Date: 3 June Level: Master Thesis in Business Administration, 15 credits Institution: School of Business, Society and Engineering, Mälardalen University Authors: Paul Kato (95/03/11) and Henrik Aronsson (95/10/29) Title: Brand Activism, does it work? Tutor: Edward Gillmore Keywords: Brand activism, brand equity, social activism, attitudes, woke washing Research questions: a. How is the consumer-based brand equity affected by a company’s use of social activism in its marketing? b. LÄS MER
2. Hur påverkas det konsumentbaserade brand equity av hållbarhetsmarknadsföring? : En kvantitativ studie om hur hållbarhetsmarknadsföring påverkar det konsumentbaserade brand equity och hur det i sin tur påverkar konsumenternas köpengagemang.
Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknikSammanfattning : 8 June 2020 Bachelor thesis in Business Administration, 15 cr School of Business, Society and Engineering, Mälardalen University Fanar Soror Francis Henrik Aronsson Jonathan Fesahaye (95/11/30) (95/10/29) (94/03/01) How is consumer-based brand equity affected by sustainability marketing? Daniel Tolstoy Brand equity, sustainable marketing, purchase intent, attitudes, consumer-based brand equity How is a company's consumer-based brand equity affected by the company's use of sustainability advertising? How does this in turn affect the purchase intent with consumers? The purpose of this study is to show how and to what extent a company's consumer-based brand equity is affected by their sustainability marketing. Quantitative method The authors conclude that sustainability advertising has a negative effect on consumer-based brand equity in the industries selected for this quantitative study. LÄS MER
3. Det indirekta besittningsskyddet vid lokalhyra. På vilka grunder utgår ersättning av obehörig uppsägning?
Magister-uppsats, Göteborgs universitet/Juridiska institutionenSammanfattning : .... LÄS MER
4. Reformering av fastighetsbranschens värdeleveranssystem - En bransch i förändring
Magister-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : Bakgrund och problemställning: Fastighetsmäklarbranschen är en bransch som genomgått stora förändringar under senare år. Av intresse är att tre omställningar sker i princip samtidigt, oberoende av varandra. LÄS MER
5. Sales Forecasting Management - Attitudes towards sales forecasting management in a Swedish retail firm
C-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : With a larger uncertainty and a more rapid change in today’s business environment, a heavier role to play lies within predicting future sales, also known as sales forecasting. Although prediction becomes more important in order to not lose market shares, not all companies regard the sales forecasting process as a key function within their organization. LÄS MER