Sökning: "Hofstede"

Visar resultat 11 - 15 av 293 uppsatser innehållade ordet Hofstede.

1. 11. Culture indside the walls, without walls

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Gabriella Ekman; Isabelle Englesson; [2023]
   Nyckelord :Communication strategies; organizational culture; digital organizations; digital healthcare; Schein’s three levels of culture; Social identity theory; Hofstede’s onion diagram; Social Sciences;

   Sammanfattning : Under de senaste årtiondet har det skett en förändring där allt fler företag erbjuder möjligheten för medarbetare att arbeta digitalt, oberoende av arbetsplatsen. Syftet med denna uppsats är att undersöka hur kommunikationsstrategier används i digitala organisationer för att skapa och upprätthålla organisationskultur. LÄS MER

3. 12. The Perception and Impact of Cultural Differences in Cross-Border Acquisitions - An analysis of how cultural differences affect the post-acquisition performance of acquiring companies in cross-border acquisitions

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Adam Lundquist; Sebastian Strömland; [2022-08-18]
   Nyckelord :Cross-border M A; Cross-border acquisitions; Cultural differences; Cultural distance; Hofstede 6D; M A performance; Cumulative Abnormal Return in M A;

   Sammanfattning : This thesis examines the relationship between cultural differences and the post-acquisition performance of cross-border acquisitions. Cross-border transactions have increased substantially in the last decades which has led to an increase in studies interested in finding key drivers of performance in these transactions. LÄS MER

4. 13. Cross-Cultural communication in Ghana : Hofstede’s cultural dimensions impact Ghanaian’s purchase decision

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Issa Assi; [2022]
   Nyckelord :Ghana; Ghanian; Culture; Cultural; Cultural dimensions; Decision-making process; Cross-cultural Communication; Purchase decision;

   Sammanfattning : Purpose: The article describes how cross-cultural communication might impact purchase decisions in the fourth stage of the decision-making process. It also examines how cultural value influences the Ghanaian consumer. The results and conclusions aim to help MNEs comprehend Ghanaian culture. LÄS MER

5. 14. The effect of the dimension of culture masculinity/ femininity in communication in multinational projects

   Magister-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Sebastian Escobar; Özgür Altunkaya; [2022]
   Nyckelord :MAS; Masculinity Femininity; Culture; Multicultural; Teams; Communication; Cultural Dimension.;

   Sammanfattning : As companies expand their operation worldwide, multinational communication in multi-cultural teams has become an important research topic, therefore, the purpose of this study promises to offer an understanding of how different degrees of the single dimension of culture MAS (Masculinity/Femininity) affects communication in a multinational and multicultural environment, using as a starting point and reference for this study an undis-closed Swedish multinational company with operations in over 70 countries.The cultural dimension of MAS used in the study was proposed by Geert Hofstede (1980) as part of his research on culture, and it is a key element that set the bases of this work. LÄS MER

7. 15. Why We Buy an Electric VehicleExploring Different Perceptions of Sustainability And How it Affects the Consumer Behavior - A Research for Electric Vehicles Marketing in Sweden, Germany, United Emirates, and Saudi Arabia

   Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Hala Tarabishi; [2022]
   Nyckelord :Sustainability; Perception of Sustainability; Consumer Behavior; Hofstede’s Cultural Dimensions; Electric Vehicle; Tesla;

   Sammanfattning : Research questions                How do different cultural perceptions of sustainability affect the consumer behavior towards EVs? Purpose:                                         To inductively explore some different perceptions of sustainability in comparison between Sweden, Germany, United Emirates, and Saudi Arabia, as well as to investigate how these perceptions influence consumer behavior towards the EV industry with Tesla leading the way. Method:                                           This research was conducted with an exploratory qualitative approach. LÄS MER