Sökning: "Holiday Inn"

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  1. 1. Branding Strategies within International Hotel Chains : A case study of Lithuanian Market

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Kamile Maseviciute; Nicole Gueorguieva; Petar Georgiev; [2015]
    Nyckelord :Branding; Brand Identity; Business Tourism; Hospitality Industry; Hotel Industry; Lithuanian market; Standartization and Customization; Radisson Blu; Comfort Hotels; Holiday Inn;

    Sammanfattning : Background: The hospitality industry, especially the hotel business, is a relatively new, and rapidly growing industry in Lithuania. The last two decades resulted in a significant expansion of the local hotel market, as well as of operations of international hotel chains. LÄS MER