Sökning: "Hongwei Han"
Hittade 4 uppsatser innehållade orden Hongwei Han.
1. When Brands Go Political: A PepsiCo Case
L3-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : .... LÄS MER
2. The value creation in brand public
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: Brand public is a new theory developed as a brand communication on social media. The aim of this thesis is to reveal the value creation of brand public in contrast to the values created by brand community Methodology: We apply a postmodern perspective and our study is constructionistic, therefore we have selected the qualitative approach called netnography. LÄS MER
3. Labor-market status and first-time parenthood: The experience of female minorities in the United States, 1979-2012
Master-uppsats, Lunds universitet/Ekonomisk-historiska institutionenSammanfattning : Background. The United States has been a diverse country since it is establishment. The effects of socioeconomic characteristics including immigration, age, employment status, educational attainment on total fertility rate have been discussed in the previous studies. Objective. LÄS MER
4. The economic performance of Chinese immigrants in North America In 1990s
Magister-uppsats, Lunds universitet/Ekonomisk-historiska institutionenSammanfattning : The immigrants from China have generally taken over European immigrants to play important role in the North America since 1960s. Based on the human capital theory and neoclassical economic theory, this thesis examines the characteristics of Chinese immigrants who respectively arrived at the United States and Canada since 1990 (cohort 1990-1997 and cohort 1998- 2000). LÄS MER