Sökning: "In-store co-creation"
Visar resultat 1 - 5 av 7 uppsatser innehållade orden In-store co-creation.
1. Amazon: Unwelcome Giant?! : a case study on competitive dynamics developed from Amazon's entry into the Swedish market
Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomiSammanfattning : For the last months, the Swedish e-commerce market has experienced impacted competitive dynamics followed by the entrance of the US giant, Amazon. This thesis investigated the competitive dynamics that developed after the entrance of Amazon on the Swedish e-commerce market. LÄS MER
2. Värdesamskapande och värdesamförstörande vid onlineshopping : En kvalitativ undersökning om konsumenters perspektiv på onlineshopping
Magister-uppsats, Karlstads universitetSammanfattning : Compared to traditional in-store shopping, online shopping has several benefits which implies that an increasingly number of consumers are shopping over the internet. Despite the popularity of online shopping, there are also several problems and negative aspects with this consumption approach. LÄS MER
3. Värdeskapande för millennialkonsumenten : En fallstudie på mobilanvändning i IKEA:s köksavdelning
Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : Introduktion – Millennials, är den första generation som har växt med teknologi nära tillhands. För dem har mobilen fått bli en integrerad del av deras liv, vilket har påverkat hur dem som konsumenter interagerar med en butik och dess miljö. LÄS MER
4. The Image of IKEA’s Online Portals in Times of COVID-19 With Regards to its CSR and Experiential Marketing- Exemplified by IKEA Austria
Magister-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)Sammanfattning : As a response to COVID-19, IKEA Austria is trying to encourage its customers to rediscover their homes via its online shop. It is making an enormous effort to translate the in-store activity to the digital world, so that its customers may still experience an emotional customer journey. LÄS MER
5. Designed by me - Motivations and barriers affecting consumers' willingness to co-create products in the physical store
D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Purpose: The rise of e-commerce has caused a dramatic shift in consumer behavior. Therefore, strategies in bricks-and-mortar retailing need to be adapted to ensure the continued relevance of physical stores. The purpose of this thesis work is to discover opportunities for shopper-centric and experience-focused brick and mortar retail in the future. LÄS MER