Sökning: "Indicators. Conversions. Quantitative Research. Logistic Regression"

Hittade 1 uppsats innehållade orden Indicators. Conversions. Quantitative Research. Logistic Regression.

  1. 1. Standardisation of the Selling Process in Franchising : A Take on Sales Funnel Management

    Master-uppsats, Högskolan Dalarna/Företagsekonomi

    Författare :Björn Arpi Ekblom; Ulla Göransson; [2016]
    Nyckelord :Standardisation. Selling Process. Sales Performance. Sales Funnel Management. Performance; Indicators. Conversions. Quantitative Research. Logistic Regression;

    Sammanfattning : This paper addresses the two opposing extremes of standardisation in franchising and the dynamics of sales in search of a juncture point in order to reduce franchisees’ uncertainties in sales and improve sales performance. A conceptual framework is developed based on both theory and practice in order to investigate the sales process of a specific franchise network. LÄS MER