Sökning: "Ingrediensvarumärkning"
Hittade 2 uppsatser innehållade ordet Ingrediensvarumärkning.
1. Evaluation of ingredient brands with network effects : Towards an Analytical Framework
Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)Sammanfattning : In recent years, companies have increasingly built their businesses around network effects. Furthermore, ingredient branding has become a frequent occurrence in which companies develop their business model by incorporating their product into other products. LÄS MER
2. Varumärkning inom B2B : En kvalitativ studie om möjligheter och risker med etisk ingrediensvarumärkning
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Branding is becoming increasingly important to companies within the B2B-sector and they put a lot of effort and capital to develop and strengthen their brands. One way of working with brands is through ingredient branding. LÄS MER
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