Sökning: "Interbrand"

Hittade 5 uppsatser innehållade ordet Interbrand.

  1. 1. Jakten på alfa

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Adam Appelkvist; Johan Benediktsson; Henrik Tiljander; [2018]
    Nyckelord :Fama-French-Carharts fyrfaktormodell; Jensens Alfa; Interbrand; Riskjusterad avkastning; Business and Economics;

    Sammanfattning : .... LÄS MER

  3. 2. Brand Equity and Share Value: The Moderating Impact of Managerial Ability

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Författare :Love Berggren; Anna Widemar; [2018]
    Nyckelord :Brand Equity; Share Value; Managerial Ability; Interbrand Ltd.;

    Sammanfattning : This study investigates the value relevance of brand value estimates provided by Interbrand Ltd. in their Best Global Brands list over the years 2000 to 2016 and the moderating impact of managerial ability on this relationship. LÄS MER

  4. 3. Marketing and PR in Social Media : How the utilization of Instagram builds and maintains customer relationships

    Kandidat-uppsats, Institutionen för mediestudier

    Författare :Thamwika Bergström; Lisa Bäckman; [2013]
    Nyckelord :Instagram; marketing; public relations; PR; customer relationships; social media; social media marketing; mobile social media; smartphone; photo sharing;

    Sammanfattning : With the rise of social media and the emergence of smartphones, new possibilities have arisen for companies to create and maintain customer relations. Today, customers expect companies to be represented on social media platforms. LÄS MER

  5. 4. Brand Equity & Shareholder Value: Portfolio Returns of Strong Brands

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Författare :Joakim Olsson; Alexander Engel; [2012]
    Nyckelord :Fama-French and Carhart; Brand Equity; Shareholder Value; Portfolio Analysis; Excess Returns;

    Sammanfattning : This study is the first to investigate the effects that strong brands, as estimated by Interbrand Ltd, have on shareholder value creation on the European market. We show that multiple trading strategies based on long positions in companies owning strong brands between January 2005 and February 2012 generate an average excess return of up to 12. LÄS MER

  7. 5. The right to health and right to intellectual property in the EU. Analysis of the internal and external policies.

    Magister-uppsats, Lunds universitet/Juridiska institutionen

    Författare :Beata Faracik; [2002]
    Nyckelord :Human Rights Law and Intellectual Property Rights; Law and Political Science;

    Sammanfattning : It is very common nowadays to speak of an ''information society'' in which control of information or information based knowledge has replaced control over matter as an ultimate source of economic power. The intellectual creations protected through patents, trade marks, copyrights etc constitute often a huge part of the companies' intangible assets. LÄS MER