Sökning: "International Markets"

Visar resultat 21 - 25 av 412 uppsatser innehållade orden International Markets.

1. 21. Product standardization and adaptation in International Marketing : A case of McDonalds

   Magister-uppsats, Högskolan Väst/Institutionen för ekonomi och it; Högskolan Väst/Institutionen för ekonomi och it

   Författare :Nampungwe Beatrice Membe; Maria Doriza Loukakou; [2012]
   Nyckelord :Standardization; adaptation; culture; product; global; international;

   Sammanfattning : Companies marketing their products and/or services overseas are faced with the decision of whether to standardize or adapt their product offerings. This decision concerns firms commencing to market their products in foreign countries as well as those already operating internationally and is considering expanding into further markets. LÄS MER

3. 22. A Brazilian - Swedish Relationship : How to Establish a Successful International Joint Venture

   Kandidat-uppsats, Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

   Författare :Magnus Dalaryd; Daniel Mayer; [2012]
   Nyckelord :Joint Venture JV ; International Joint Venture IJV ; Resource Dependency Theory RDT ; Power Distance Index PDI ; Individualism Index IDV ; Masculinity Index MAS ; Uncertainty Avoidance Index UAI ; Small and medium-sized enterprises SME ;

   Sammanfattning : Due to the nature of globalization, new strategies have been designed to break into new markets. Joint Venture is a common strategy to enter new markets and by using a Joint Venture, companies share risks and establish new contacts with local knowledge. Brazil is a market where foreign investors gain more and more interest. LÄS MER

4. 23. Determinants of Inward FDI : The case of Chinese Regions

   Kandidat-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

   Författare :Erik Ledin; Carl Strömberg; [2012]
   Nyckelord :;

   Sammanfattning : This thesis examines the determinants of FDI inflows into the various regions of China. After implementing several reforms, beginning with the Open Door Policy in 1978, China is by today the second largest recipient of FDI in the world. However, the increasing amounts of FDI into the Chinese regions have not been evenly distributed. LÄS MER

5. 24. COO - How do they do? : Swedish Fashion Brands' Exploitation of the Country-of-Origin Effect

   Magister-uppsats, Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU

   Författare :Anna Riberth; Sofia Ericsson; [2012]
   Nyckelord :Country-of-Origin; Country-of-Design; Country-of-Manufacturing; Country cues; Stereotyping; Sweden; Branding; Competitive advantages; Storytelling; Scripting;

   Sammanfattning : Background: Some brands have reached popularity much because of their origin and the "made-in" label can possibly generate a positive differentiating effect to the brand. Adequate examples are the British Burberry or the Italian Gucci, the French Chanel or the American Apple. LÄS MER

7. 25. Pre-internationalization : - A case study of the decision to internationalize among small and medium sized Swedish enterprises

   Kandidat-uppsats, Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU

   Författare :Arta Selimi; Simone Stodell; [2012]
   Nyckelord :Internationalization Process; Pre-internationalization; Small and Medium Sized;

   Sammanfattning : The process of internationalization has been one of the major areas of interest for researchersfor over four decades. The phase that precedes internationalization for firms, known as thepre-internationalization phase, has also been of interest to study. LÄS MER