Sökning: "Iris Flemming"

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  1. 1. Sveriges Florida : Borgholms kommuns interna varumärkesarbete

    Kandidat-uppsats, Ekonomihögskolan, ELNU

    Författare :Iris Flemming; Nicklas Remmegård; [2011]
    Nyckelord :Brand; Borgholm municipality; identity; positioning; service; employee branding; living the brand; Varumärke; Borgholms kommun; identitet; positionering; service; employee branding; living the brand;

    Sammanfattning : In the field of municipal services there are a wide range of aspects a small community must consider, especially considering that the circumstances in which a municipality operate continuously are changing. The changes include, for example, migration, individual lifestyles, the political governance and environment. LÄS MER