Sökning: "Isabelle Båth"

Hittade 3 uppsatser innehållade orden Isabelle Båth.

  1. 1. We've Got Nothing to Hide - A qualitative study of how corporate identity influence Swedish fashion companies’ commitment to supply chain transparency as a way to compete

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Isabelle Båth; John Ekberg; [2020-06-23]
    Nyckelord :Transparency; Supply chain transparency; Corporate identity; Rationales for transparency; Fashion industry; Sustainability;

    Sammanfattning : Motivated by the ambition to understand how supply chain transparency can be used as a tool for competition in an industry where environmental and social issues are alarming, this paper examines what influence corporate identity has on fashion companies’ commitment to supply chain transparency in regards of competition. A multiple case study was implemented, where five Swedish fashion companies were examined with respect to the theoretical framework covering transparency, rationales for transparency and corporate identity. LÄS MER

  3. 2. Är det riktigt med riktad reklam? En kvalitativ studie om millenniegenerationens uppfattningar om riktad reklam på sociala medier

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Kristina Båth; Isabelle Danielsson; [2018-06-27]
    Nyckelord :;

    Sammanfattning : .... LÄS MER

  4. 3. Influencers som marknadsföringsverktyg

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Isabelle Båth; Sofie Arvidson; [2018-06-12]
    Nyckelord :;

    Sammanfattning : .... LÄS MER