Sökning: "Ivaylo Ivanov"

Hittade 2 uppsatser innehållade orden Ivaylo Ivanov.

1. 1. What comes first: the market or the product? Strategic orientations among start-ups in the Øresund Region

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Nathanael Muscat; Ivaylo Ivanov; [2016]
   Nyckelord :Market Orientation; Product Orientation; Innovation; Start-ups; Business and Economics;

   Sammanfattning : Market orientation and product orientation propose opposite approaches towards innovation and, thus, value-creation. This paper investigates the market-product orientation debate in the context of entrepreneurial start-ups. LÄS MER

3. 2. The case study of Danske Bank: Profits before people

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Alexsandra Sveinsdottir; Evgenia Morozov; Ivaylo Moskov Ivanov; Margret Runarsdottir; [2015]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER