Sökning: "Jöran Mahr"
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1. Applying Frugal Innovation to Serve the Bottom of the Pyramid in Germany
Master-uppsats, Umeå universitet/FöretagsekonomiSammanfattning : In times of scarce resources, frugal innovation can be a driving engine for growth and market success, as it is a practical concept established in developing countries. Nonetheless, the available literature also emphasizes a potential importance for Western countries. LÄS MER
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