Sökning: "Jackie Hall"

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  1. 1. A Billion Reasons to Sell Africa - A Kenyan Case Study

    Master-uppsats, Malmö högskola/Fakulteten för kultur och samhälle (KS)

    Författare :Jackie Christie; [2014]
    Nyckelord :Africa; Kenya; Advertising; Semiotics; Billboards; Africa Rising;

    Sammanfattning : ‘Africa Rising’ is an ideology which is gaining increasing traction and momentum amongst economists, analysts and those who would wish to present a positive perspective on the continent’s future.Advertising, more than any other mass media platform stratifies its audience along patterns of consumption and as such manipulates, underlines and marks social difference in ways which are now so embedded as to be commonplace. LÄS MER