Sökning: "Jana Vasickova"
Hittade 1 uppsats innehållade orden Jana Vasickova.
1. Attitude towards mobile advertising and purchase intention of Swedish customers : A quantitative study on the impact of message content and flow experience
Kandidat-uppsats, Umeå universitet/FöretagsekonomiSammanfattning : Due to the rapid technological development in information technologies, and mobile phone industry the usage of smart phone became a new trend consequently leading to more than one billion Smartphone users in the world. One of the most significant characteristic of those users is their growing need to be always connected to the Internet. LÄS MER
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