Sökning: "Jane Widén"
Hittade 2 uppsatser innehållade orden Jane Widén.
1. Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Abstract Title: Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy Date of the Seminar: June 2nd, 2015 Course: BUSN39. Degree project in global marketing Authors: Jane Macfarlane-Grieve Emily Widen Advisors: Christian Koch, PhD Keywords: Social Customer Relationship Management, Communication, Twitter, Airline, Customer Satisfaction Thesis purpose: The objective of this research paper is to gain a clear understanding of consumer attitudes and expectations whilst engaging in conversation with airline brands on the social media platform Twitter. LÄS MER
2. Roten till det onda : en studie i häxmotiv, kvinnlig sexualitet, husmoderlighet och moderlighet i Ulla Isakssons historiska roman Dit du icke vill
Kandidat-uppsats, Institutionen för genus, kultur och historiaSammanfattning : Ulla Isaksson (1916 – 2000) wrote many novels, often with a woman or several women as protagonists. In Dit du icke vill (“Where Thou Willst Not”) from 1956 she depicts a crisis of faith in a woman, which would not have been successful had she chosen a contemporary setting. LÄS MER