Sökning: "Jeremy Iehl"

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  1. 1. Differences between service- and product selling companies in defining their global and local strategies

    Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Jeremy Iehl; Kordian Goetz; [2014]
    Nyckelord :Master Thesis; BTH; Strategy; Competition; Product; Service;

    Sammanfattning : The world-wide present business-to-business product- and service selling companies define their global and local strategies in a different way. The main aim of this research is to investigate these differences and analyze them in terms of their origins and influence on these companies. LÄS MER