Sökning: "Jesper Repo"

Hittade 1 uppsats innehållade orden Jesper Repo.

  1. 1. Brand Culture : Between consumers and brands

    Magister-uppsats, Ekonomihögskolan, ELNU

    Författare :Jesper Repo; [2011]
    Nyckelord :Customers; Target Group; Culture; Brand; Values; Identity;

    Sammanfattning : The empirical data that lies behind this survey comes from field work between 1992 and 1995. This field work represents work I made myself as a sales-man for the company, Malmberg Original Water. The task was to implement the Malmberg mineral water brand on the restaurant market of the South-Swedish area. LÄS MER