Sökning: "Jesper Repo"
Hittade 1 uppsats innehållade orden Jesper Repo.
1. Brand Culture : Between consumers and brands
Magister-uppsats, Ekonomihögskolan, ELNUSammanfattning : The empirical data that lies behind this survey comes from field work between 1992 and 1995. This field work represents work I made myself as a sales-man for the company, Malmberg Original Water. The task was to implement the Malmberg mineral water brand on the restaurant market of the South-Swedish area. LÄS MER
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