Sökning: "Jessica Malmquist Falk"

Hittade 1 uppsats innehållade orden Jessica Malmquist Falk.

  1. 1. Paddan blir prins - när fast pris inte finns. En studie om prismodellen Pay-What-You-Want applicerad på en ny produkt.

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Hannes Andersson; Jessica Malmquist Falk; [2010]
    Nyckelord :Participative Pricing; Brand Associations; PWYW; iPad; Newspapers;

    Sammanfattning : The purpose of this thesis is to investigate the two new phenomena; the pricing model Pay-What-You-Want (PWYW) and the launch of daily newspapers in the iPad. A quantitative study was conducted in order to examine what would happen if the PWYW-model where to be used by a daily newspaper for its iPad product, and what this would signal to consumers about the brand in terms of brand association and brand attitude. LÄS MER