Sökning: "Jia Geng"

Hittade 1 uppsats innehållade orden Jia Geng.

  1. 1. Innovative Value Propositions in the Experience Economy : The Case of Chiva-som Hotel and IceHotel

    Master-uppsats, Fakulteten för ekonomi, kommunikation och IT

    Författare :Jia Geng; Mingkhwun Wasinwasukul; [2012]
    Nyckelord :experience economy; value proposition; resource integration; innovative hotel;

    Sammanfattning : Since the experience economy was introduced, many researchers and enterprises have been attempting to find new strategies for business development, thus adapting to this new economy. In this process, the innovative value proposition is discovered as a solution to deliver satisfactory service and experience to customers. LÄS MER