Sökning: "Joanna Mierzejewska"

Hittade 2 uppsatser innehållade orden Joanna Mierzejewska.

  1. 1. Att introducera nya ledare och deras ledarskap : Ledarskapsutveckling över gränserna

    Magister-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Robin Johansson; Joanna Mierzejewska; [2017]
    Nyckelord :ledarskap; introduktionsarbete; nya ledare;

    Sammanfattning : Purpose and Research question: The purpose of this study is to increase the general knowledge of the process of introducing new leaders and to identify suggestions for what can be a good introduction work. • In what way does management's view of leadership affect the design and process of the introduction of new leaders and their leadership within LÖG? Methodology: We have applied a qualitative method because our goal was to create a deeper degree of understanding for the subject. LÄS MER

  3. 2. En retorisk utmaning i läkemedelshyllan : En studie om designbyråers visuella retoriska ramar och vägar vid formgivning av receptfria läkemedelsförpackningar

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Hanna Magnusson; Joanna Mierzejewska; [2016]
    Nyckelord :Drug packaging; regulated design; packaging design; visual rhetoric; designers; marketing communications; Läkemedelsförpackningar; reglerad grafisk formgivning; förpackningsdesign; visuell retorik; formgivare; marknadskommunikation;

    Sammanfattning : The purpose of this thesis was based on visual rhetoric theory to examine how design agencies experience the design of over-the-counter drug packaging, what challenges they face, and with which rhetorical appeals they convince consumers, while they relate to the non-art-related conditions, the Swedish Medical Products Agency’s regulations (SMPA). The objective was based on previous research that has begun a discourse on the phenomenon and that designers previously has expressed a lack of dialogue in the graphic expression of over-the-counter drug packaging with the SMPA. LÄS MER