Sökning: "Johan Patriksson"

Hittade 1 uppsats innehållade orden Johan Patriksson.

  1. 1. Revising Arising Advertising : A study on Generation Y’s perception to traditional and alternative advertising on news sites

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Johan Patriksson; David Javette; Gustav Levin; [2016]
    Nyckelord :Advertising; Avoidance; Online; Native Advertising; Generation Y;

    Sammanfattning : Abstract Background Online Advertising is a continuously developing phenomenon, which helps several websites stay financially alive. However, online advertising tends to often be avoided by the consumers exposed to it, due to a number of perceived issues linked to online ads. LÄS MER