Sökning: "Johan Rutberg"
Hittade 2 uppsatser innehållade orden Johan Rutberg.
1. En undersökning av lönsamheten i hållbara satsningar : En jämförande studie av nyckeltalen hos ISO 14001 certifierade företag och företag utan certifiering
Kandidat-uppsats, Södertörns högskola/FöretagsekonomiSammanfattning : In this study, we have used quantitative research method to investigate whether there is a relationship between climate initiatives and economic performance. The study compares Swedish companies within SNI 42:2 with environmental certification with those without environmental certification to see if there is a financial incentive for companies to work more environmentally based on an environmental certificate. LÄS MER
2. Influencer Marketing : A mixed method study on the effectiveness and spread of influencers
Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleSammanfattning : This mixed method study set out to investigate how businesses in the fashion and apparel industry can optimize working with two types of influencers; micro-celebrities who rely on their personality to influence, and opinion leaders who rely on their expertise to influence. This was explored through three different research questions. LÄS MER