Sökning: "Johanna Belsing"

Hittade 2 uppsatser innehållade orden Johanna Belsing.

1. 1. What drives you sustainable? - A quantitative study about purchasing motivations towards utilitarian and hedonic products with regards to influence of materialism

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Johanna Belsing; Kseniia Shymoniuk; [2017]
   Nyckelord :Attitude-Behavioral Gap; Materialism; Motivation; Sustainable product; Utilitarian and Hedonic products;

   Sammanfattning : The purpose of this study is to investigate and explain the difference in motives and barriers that arise within purchasing behavior of sustainable products with utilitarian and hedonic product attributes, and whether materialism demonstrates a moderating effect towards these motives. Product attributes implies different buying motivations, nonetheless, surprisingly, this problem has not been addressed yet. LÄS MER

3. 2. Den som gapar efter mycket, fångar ofta hela stycket - En kvantitativ studie om konsumenters emotionella band till varumärken

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Johanna Belsing; Ottilia Bergkvist; [2015]
   Nyckelord :brand management; emotional attachment; Brand Attachment; Brand Love; antecedents of emotional attachment;

   Sammanfattning : This paper examines the relationship between the experienced quality in the offering of a brand, emotional attachment and consumer commitment. The study aim to explore several dimensions of the experienced quality in the offering of a brand. LÄS MER