Sökning: "Johanna Bertilsson"

Visar resultat 1 - 5 av 8 uppsatser innehållade orden Johanna Bertilsson.

  1. 1. Kommunikation vid förändringsarbete. Hur kommunikation kring implementering av en statlig reform påverkat de anställdas benägenhet att acceptera förändring

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Johanna Selén; Nelly Bertilsson; [2018-08-28]
    Nyckelord :;

    Sammanfattning : It is important for organizations to be able to adapt to change. By implementing new changes they are able to stay relevant and prosper. A critical factor when doing this is the ability to accurately communicate change to the employees. LÄS MER

  3. 2. Equity crowdfunding: Is it really "Dumb money"? : An exploratory study on the non-financial value added by equity crowdfunding investors from Swedish entrepreneurs’ perspective

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Johanna Malmgren; Freja Holm; Susanna Bertilsson; [2016]
    Nyckelord :equity funding; equity crowdfunding; non-financial value added; investors; entrepreneurial finance; Swedish entrepreneurs;

    Sammanfattning : Abstract  Background:                     In an equity crowdfunding campaign, the investor receives shares in the company in return for the investment, which makes equity crowdfunding similar to traditional sources of equity funding. Nevertheless, skeptics have referred to equity crowdfunding as “dumb money”, since it might not provide similar non-financial value added as realized from professional investors. LÄS MER

  4. 3. Tomorrow belongs to those who can hear it coming : The study of Omni channel and its maturity in Swedish Firms

    Master-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Elin Sternberg; Johanna Bertilsson; [2016]
    Nyckelord :;

    Sammanfattning : .... LÄS MER

  5. 4. City Branding: A research on the collaboration between two organisations and their branding process of Jönköping

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Ida Zedenius; Josefin Lindblom; Johanna Bertilsson; [2014]
    Nyckelord :City branding; partnership; Jönköping; Destination Jönköping; Jönköping City AB; Jönköpingsfesten; City image;

    Sammanfattning : Background City branding is an emerging practice that is executed by an increasing number of cities all around the world. The concept is used to transform a location into a destination by applying different strategies. Jönköping is a growing city in terms of size, revenue and population. LÄS MER

  7. 5. Wikileaks i svensk media : en diskursanalys

    Magister-uppsats, Högskolan i Borås/Institutionen Biblioteks- och informationsvetenskap / Bibliotekshögskolan

    Författare :Helena Bertilsson; Johanna Hellstrand; [2012]
    Nyckelord :Wikileaks; diskursteori; demokrati; media; diplomati; diskursanalys;

    Sammanfattning : The aim of this Master thesis has been to analyse the debateon Wikileaks as it occured in the Swedish daily press during2010 and early 2011, as well as to identify what differentdiscourses influenced the discussions. The empirical materialconsisted of fifty-three articles, taken from three nationalnewspapers and has been analysed using the discourseanalysis theory of Ernesto Laclau and Chantal Mouffe. LÄS MER