Sökning: "Johanna Köhnke"

Hittade 2 uppsatser innehållade orden Johanna Köhnke.

  1. 1. Att lägga till ett märke : en studie kring varumärkets betydelse för samarbetande tjänsteföretag inom hotellsektorn

    Kandidat-uppsats, Handelshögskolan BBS

    Författare :Johanna Köhnke; Johanna Ekström Furenbäck; Matilda Svensson Johansson; [2008]
    Nyckelord :varumärken; service management; hotellbranschen; intern marknadsföring; marknadskommunikation och samarbeten;

    Sammanfattning : The purpose with the thesis is to analyze and investigate the purpose of the co-operations between different brands within the hotel sector. We differentiate these purposes of the collaborations in regard to connections to quality- and environmental oriented symbols. .. LÄS MER

  3. 2. The dilemma of Polish subcontractors : A study of sustaining competitiveness in a changing environment

    Magister-uppsats, Handelshögskolan BBS

    Författare :Johanna Köhnke; Ewa Chmiel; Pawel Kuska; [2008]
    Nyckelord :Subcontractors; Poland; Furniture industry; Environmental analysis; Resources and capabilities; Sustain competitive advantage; Strategy;

    Sammanfattning : Our interest in this thesis is based on the discussion we had in previous courses about the development of emerging countries. Since two of the writers of this thesis are from Poland we tried to found a common interest, hence the relationship between the Polish subcontractors and Swedish customer is analyzed. LÄS MER