Sökning: "Johannes Beyers Louw"

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  1. 1. The strategic communication of psychological similarity and its effect on economic partnership formation

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Johannes Beyers Louw; [2018-07-03]
    Nyckelord :;

    Sammanfattning : This paper investigates the strategic communication of psychological similarity and its effect on partnership formation. I experimentally test if and why individuals would use psychological similarity as a strategy and if it increases the likelihood of partnership formation. LÄS MER