Sökning: "Jon Tronde"

Hittade 1 uppsats innehållade orden Jon Tronde.

  1. 1. Temporal Discounting of Different Commodities in Airline Customer Reward Programs

    Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

    Författare :Alana Knapman; Jon Tronde; [2012]
    Nyckelord :Customer reward programs; customer loyalty; temporal discounting;

    Sammanfattning : Customer reward programs are commonly used by airlines in order to entice customers to collect points or miles. If customers engage in the reward program they are more likely to stay loyal to the airline and also purchase more trips. LÄS MER