Sökning: "Jonathan Enochsson"
Hittade 2 uppsatser innehållade orden Jonathan Enochsson.
1. "A content recipe for the gourmand": digital content marketing success preconditions in the food industry and their contribution to brand performance
D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Digital content marketing (DCM) as a marketing instrument is steadily developing and clearly on the rise. Nowadays, food producers are ready to allocate higher budgets and exploit different DCM techniques to reach their marketing goals. LÄS MER
2. The Modern Uses of Nostalgia - An empirical investigation of the effects of nostalgia and authenticity in the 21th century
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : The use of nostalgia in marketing has increased in popularity lately, especially when launching new brands. Even so, the theory surrounding nostalgia is not entirely complete. LÄS MER
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