Sökning: "Jonathan Schunnesson"
Hittade 2 uppsatser innehållade orden Jonathan Schunnesson.
1. Omvärldsbevakning : Värdeskapande eller Luftslottsaktivitet?
Kandidat-uppsats, Mälardalens högskola/Akademin för innovation, design och teknikSammanfattning : This study set off in a notion, rather than insight; there seems to be a lot of talk about how innovation should thrive and how the environment should be scanned, but not so much about the relationship in between. While the usefulness of sharing information about the environment is seldom questioned, how the information sharing comes to play is as seldom a topic for debate. LÄS MER
2. "Innehållet presenteras i samarbete med..." : En något experimentell enkätstudie om attityder till native advertising och hur det påverkar konsumenters förtroende för nyheter och företag
Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknikSammanfattning : Current marketing discourse seems to be less and less about communicating to customers, and more and more about communicating with customers. Concurrently, traditional news companies are in a bit of a crisis where their business models are failing to compete with the growing colossus of “free” news that circulates the web. LÄS MER