Sökning: "Julia Bissdorf"

Hittade 1 uppsats innehållade orden Julia Bissdorf.

  1. 1. Success Factors of the Product Relaunch : The Influence of the Advertising Strategy on the Success of Product Relaunch Campaigns

    Magister-uppsats, Högskolan i Halmstad

    Författare :Julia Bissdorf; [2016]
    Nyckelord :Product relaunch; product modification; consumer goods; advertisement; communication;

    Sammanfattning : Introduction: The product relaunch, in terms of the recycling of an existing product lifecycle, is a common marketing tool within the consumer goods industry. Cases like the reintroductionof Mondelēz Oreo cookie and the promotion of the facelift of the PorscheCayenne are examples how relaunch campaigns can successfully introduce existingproducts in a modified version and increase their sales and brand recall drastically. LÄS MER