Sökning: "Julia Höijer"

Hittade 3 uppsatser innehållade orden Julia Höijer.

  1. 1. Viral Vibes: Mastering Music Marketing on TikTok - A quantitative analysis of consumer journeys from TikTok to music streaming services

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Hannah Höijer; Julia Nordin Kehlmeier; [2023]
    Nyckelord :awareness; consideration; conversion; viral marketing; co-creation; UGC; TikTok; social media; strategic communication; Social Sciences;

    Sammanfattning : This bachelor’s thesis aimed to investigate what drives the conversion of music from TikTok to streaming services amongst TikTok users. The study is based on marketing funnel models, such as AIDA and the simplified funnel including the three steps: awareness, consideration, and conversion. LÄS MER

  3. 2. Livsnödvändigt eller livsförstörande? En diskursanalys av mediedebatten angående könsbekräftande vård för barn och unga

    Kandidat-uppsats, Lunds universitet/Socialhögskolan

    Författare :Julia Höijer; [2021]
    Nyckelord :discourse analysis; media debate; transgender youth; gender-affirming care and treatment; health.; Social Sciences;

    Sammanfattning : This study examines the current Swedish media debate regarding gender-affirming care and treatment for children and youth. The aim was to determine the overarching discourses surrounding gender dysphoria, what actors appear in the debate and on what terms, as well as to examine how danger is constructed in the debate. LÄS MER

  4. 3. Melankolin som manligt privilegium : Studier av melankolin i breven från tre romantiska män

    Magister-uppsats, Institutionen för idé- och lärdomshistoria

    Författare :Kristina Nordström; [2008]
    Nyckelord :romanticism; melancholia; masculinity; Benjamin Höijer 1767-1812 ; Henriette von Rosenstein 1770-1854 ; P.D.A. Atterbom 1790-1855 ; Euphrosyne Julia Nyberg; 1785-1854 ; Adolf Fredrik Lindblad 1801-1878 ; Malla Silfverstolpe 1782-1861 ;

    Sammanfattning : The essay deals with the idea of melancholia as an exclusively male feeling associated with geniality and eminence, as it is shown in the letters of three romantic men. These letters were written by the philosopher Benjamin Höijer, the poet P.D. LÄS MER